Public Relations encompasses what is traditionally called press relations and promotes a bridge between the client and the press. But PR is more than that, as it involves other tools and other audiences, in addition to the press. It shortens the path, bringing the brand or message closer to all the groups or people we used to call influencers or opinion makers. Our goal is always to decode and facilitate the understanding of messages and clarify the wrong information for each mapped public.
It is an essential and irreplaceable tool for your message to be heard. Your brand, known. His speech, understood. His story, released. Its version, disseminated. It is the possibility to explain what was not previously understood. It is the light and air that information needs.