Times have definitely changed. In 2017, the purchase of digital media should surpass that of TV for the first time in the history of advertising. Digital should reach a 40% share of this market, becoming the first category of advertising, which will represent a movement of 202 billion dollars in the world.
There are thousands of websites, blogs, channels, portals and networks vying for communication funds. So you need to make the right campaign for the right audience to find the right place.
Campaigns that combine landing page strategies, placement of ads on search engines and social networks. All of this is monitored, measured and systematically reviewed using Business Intelligence analytical tools to achieve the best performance.